Taking the name and image of Miss Helyett, a late nineteenth-century famous operetta singer, Helyett is a French cycle brand born in Sully-sur-Loire near Orleans in 1919. Three times winner of Tour de France with Jacques Anquetil in 1957, 1961 and 1962, victorious of the Giro d'Italia in 1960, Helyett in one of the greatest brands of history. Esteemed by connoisseurs, the brand has long been unknown to the general public after the founding company, Établissements Picard, stops in 1962, despite a reputation among specialists and a track record that places it among the biggest names with Alcyon, Bianchi, Gitane or Peugeot. Abandoned for many years, the brand was reborn in the early 2000s, first by the 2009 edition of cycling jerseys inspired by the famous green and white designs, then with the release in June 2017 of "Dans le progrès, toujours en tête", the tribute book that traces its history.
Production of famous green frames restarts in 2017...
The tribute book (in French). The story of one of the greatest cycling brand ever, 3 times winner of the Tour de France with Jacques Anquetil. 176 pages of stories and nice photos.
Produced by Santini, the vintage-modern cycling jersey inspired by a model worn during the 1959 season. Technical, ultralight in Energy Microsense polyester. Available in sizes S to 2XL.
Meet us at the Parisian John Woodbridge store located in Saint-Germain-des-Prés ! We are open from Tuesday to Saturday, from 11 am to 7 pm.
John Woodbridge & Sons Makers
8 rue des Canettes
(+33) 01 42 03 67 93