• Rebirth

    Approaching the centenary of its establishment, our team undertakes to relaunch the legendary bikes brand raised in 1919 and three times victorious in the Tour de France, after having published the book tribute to the industrial and sporting adventure that stoped in the early 1960s.

  • Made in France

    In the respect values which founded and always animated it, we commit ourselves to create bikes with irreproachable design and quality, conceived with the best materials, results of many years of experience in the world of cycling and made in France with love and passion.

  • Steel

    Remaining faithful to the origins of the brand, the first new generation of Helyett productions are inspired by the world of track cycling, with a high-end "Helyett Spéciale" steel frame. Until its presentation in January 2018, keep in contact on Facebook, Instagram and Twitter.

More infos

Legendary brand founded in 1919

Taking the name and image of Miss Helyett, a late nineteenth-century famous operetta singer, Helyett is a French cycle brand born in Sully-sur-Loire near Orleans in 1919. Three times winner of Tour de France with Jacques Anquetil in 1957, 1961 and 1962, victorious of the Giro d'Italia in 1960, Helyett in one of the greatest brands of history. Esteemed by connoisseurs, the brand has long been unknown to the general public after the founding company, Établissements Picard, stops in 1962, despite a reputation among specialists and a track record that places it among the biggest names with Alcyon, Bianchi, Gitane or Peugeot. Abandoned for many years, the brand was reborn in the early 2000s, first by the 2009 edition of cycling jerseys inspired by the famous green and white designs, then with the release in June 2017 of "Dans le progrès, toujours en tête", the tribute book that traces its history.

Jacques Anquetil maillot jaune Helyett

2017, rebirth

Production of famous green frames restarts in 2017...

Helyett steel frame production


Helyett, the book

The tribute book (in French). The story of one of the greatest cycling brand ever, 3 times winner of the Tour de France with Jacques Anquetil. 176 pages of stories and nice photos.

Helyett, le livre

Helyett-Leroux vintage jersey

Produced by Santini, the vintage-modern cycling jersey inspired by a model worn during the 1959 season. Technical, ultralight in Energy Microsense polyester. Available in sizes S to 2XL.

Helyett Pista 2017 Framekit

Fixie/Singlespeed frame with straight fork in steel tubes. Brazed and welded in France with hand-polished weld seams. Metallic green paint with original Helyett logo.

  • Front triangle : Tange Prestige (28,6 mm / 31,7 mm)
  • Rear triangle : Reynolds 520
  • Seat tube : Columbus Zona
  • Fork : Reynolds R butted
  • Rear dropouts : Tange
  • Bottom bracket : BSC
Cadre piste Helyett acier

Par chèque :

Commandez par chèque de 1950,00 € à l'ordre de « L'Industrie Moderne », accompagné de vos informations de livraison, à l'adresse suivante :

L'Industrie Moderne
24 rue du Bastion Saint-Nicolas
17000 La Rochelle

Contact us

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Meet us at the Parisian John Woodbridge store located in Saint-Germain-des-Prés ! We are open from Tuesday to Saturday, from 11 am to 7 pm.


John Woodbridge & Sons Makers
8 rue des Canettes
75006 Paris


(+33) 01 42 03 67 93